I’m not sure how I feel about that new iPhone commercial. It’s kind of dark. You know the one I mean? Where there’s jangly guitar music, and they show a guy looking up ‘sushi’ on his iPhone, and it shows him a map to the closest sushi restaurant, and then he pauses, cancels the sushi map and types in ‘bridge’, and the iPhone shows him a map to the nearest bridge? And then the next shot is the guy standing on the bridge, and then he’s shown updating his facebook status to ‘single’ on his iPhone. And then he goes to Twitter and posts the update ‘I am on a bridge’. And then he puts the iPhone in his pocket and jumps off the bridge?  And then the Apple logo comes up?  I’m not sure how I feel about that ad.

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